MARKETING-INTERACTIVE's Content 360 Week is back from 6 to 8 April this year! Super charge your content production, distribution and monetisation strategies by learning from brands such as NBA Asia, P&G, Malaysia Airlines, and Marriott International, among others. Its operating profit also increased 76% to US$4.6 billion. Today, Fast Laught is officially rolling out to the public in these countries. The streaming giant was only testing it with select users in the US, the UK, and a few other countries back then. During Q4 2020, Netflix crossed the 200 million paid memberships mark and achieved US$25 billion in annual revenue, a 24% year-on-year increase. At the end of last year, following the ban of TikTok in India, we got the first look at Netflix’s Fast Laughs feature. 'We continue to work hard to grow our small share of screen time against these major competitors,' Netflix said. In its fourth quarter 2020 financial statement (Q4 2020), Netflix said it is 'a great time to be a consumer of entertainment' due to the wealth of options ranging from linear TV and video gaming to user generated content on YouTube and TikTok. Netflix's latest move makes sense, given TikTok's growing prominence among consumers nowadays, especially the younger crowd. It has previously recognised TikTok as a competitor in its financial earnings. At first glance, the interface for Fast Laughs is similar to that of TikTok and Instagram Reels. Fast Laughs is only available on iPhone in selected countries for now and Netflix plans to begin testing on Android soon. This article is published via AFP Relaxnews.Users are able to react to the clips and share them individually on WhatsApp, Instagram, Snapchat and Twitter.

YouTube Shorts - the video-sharing website’s quick clips meant to compete with TikTok - were racking up 3.5 billion views a day during beta testing in India, the platform’s head said last month.įacebook-owned Instagram responded to TikTok’s popularity with their own short video format called Reels last August.Īnd in November, Snapchat launched Spotlight, a public feed of content produced by users. The new feature appeared crafted to appeal to fans of wildly popular TikTok and rides a trend toward viewers enjoying video entertainment in quick hits.

“This is the part where we have to say that not all clips will be appropriate for all audiences,” Netflix said in the post.įast Laughs was available for iPhone users in select countries, and Netflix said it will soon start testing it on mobile devices powered by Google-backed Android software. “On Netflix, this one little question opens up lots of possibilities from hilarious series and films to laugh-out-loud stand-up specials.” Image Credit: Sayan Ghosh/Unsplashįast Laughs clips will come from the vast Netflix comedy catalogue, including shows such as Murder Mystery and Big Mouth and stand-up comedy from performers including Kevin Hart and Ali Wong, according to the Silicon Valley-based service.

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